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If you are a creative in today’s market and you want to increase your viewership, you have to master social media. It can seem like daunting, but breaking the process down into smaller steps makes it easier to manage.

A great place to start is this post by The Awakened Creative on how to start from zero on social media:

Have a Brand Plan. Who is the person you will put out there? This not only covers your visual aesthetic, but the feel of the content you will release.

Set Up Your Profile. This is the first thing people will see. Make sure your profile picture, bio, highlights and links all represent you and your goals.

Define your Content Types. Figuring out the different post types you want to try out will be key.

Start creating content. Make sure the quality is pristine, provide context in every post, but most importantly, don’t overthink it.

Start Bringing People In. Engagement is key. Utilize relevant hashtags and similar musicians, interact with your peers and new potential viewers, and keep in touch with your existing audience.

Keep it up! Being consistent in the steps above will result in growth. It may be slow, but stick to it and learn as you go.

You can also apply the 1-20-1 scheduling trick to master your content creation process. This one is also thanks to The Awakened Creative:

  • 1 day a week: plan and film your content
  • 20 minutes a day: get on the platform; post, interact, and reply
  • 1 hour a week: study content, gather inspiration, and analyze your last week’s progress

Orondé Jenkins is a multidisciplinary artist and media consultant based in Nashville. No Average Journey was born out of his desire to help artists grow in their lives and careers.