The easier you make it for people to learn all about you and your music, the more success you’re likely to have. Thanks to Dave Cool’s post on Hypebot, here are the 8 things every artist should have in their digital press kit.
Bio
It all starts here. To satisfy the needs of the various booking agents you will be in contact with, you should have 3 separate versions: a short bio (1 paragraph), a medium bio (2-3 paragraphs) and a long one (4+ paragraphs).
Photos
You should always have several professional, high-resolution photos on hand, as well as a high-resolution version of your most recent cover art. They have to be able to put a face to the music.
Music
This should go without saying. You should have several tracks available for streaming and download, as well as links to the places they can purchase the music.
Videos
Blogs are more likely to embed a cool video than just a song, as this allows them to experience who you are as an artist. That being said, your digital press kit should include a few of your best videos, including music videos and live performances.
Press
Post links from any reviews or interviews written on your and/or your music, and pick the best quote of each to include into your press kit.
Notable Achievements
If you’ve won (or been nominated for) any awards, you should let them know. This gives you a bit more leverage, as people in this industry rarely want to co-sign something first.
Contact Info
This should include an email address and phone number to easily reach you, as most people are operating on extremely short deadlines. One missed call could equal a missed opportunity.
Social Media
It’s imperative in this day and age to be active on social media. Including these links allows them to check out your fan base/following.
