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Promoting your music can be daunting, but breaking it down into smaller steps makes it easier to obtain. Taking it further is creating multiple pieces of promotional content from one song.

Awakened Creative has a strategy called the 1-5-10 Method that allows you to get 50 videos from 1 song:

For every 1 song, record 5 different live performances (clothes, backgrounds, styles, etc.) Major points if you do a couple different renditions (key, genre, etc.)

Then, pull 10 short video clips from each performance (different lyric phrases, different runs, etc.)

I can definitely see this working on TikTok, so I may give it a shot on my next project. In the meantime, try it out and see if it works for you.


Orondé Jenkins is a multidisciplinary artist and media consultant based in Nashville. No Average Journey was born out of his desire to help artists grow in their lives and careers.