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Rest in peace to the recently departed Virgil Abloh, one of the most influential and respected fashion designers of his generation. Beyond his fashion influence, he also gifted the world with a website entitled Free Game.

It absolutely looks like a spam site, but the contents is what’s important. There are 12 sections featured, but the key ones include how to name your brand, how to obtain a trademark, and how to make a website.

Virgil’s reasons for curating Free Game is very similar to the reasons why I created No Average Journey and

This resource was born as I was working to summarize answers to all my most frequently asked questions. The goal of this resource is to uplift more than a few. I will continue to open doors for those that come from the fringe and help them be awarded opportunities usually left for the center.

Rest well, Virgil. Thank you for your light.


Orondé Jenkins is a multidisciplinary artist and media consultant based in Nashville. No Average Journey was born out of his desire to help artists grow in their lives and careers.